Message Strategy Consulting
For When Your Words Mean Business
Discover Your Signature Influence Strategy
Collaboration & Done-for-You Services
In every industry expert, there’s a unique story waiting to be told. Years, sometimes decades, of knowledge and experience are waiting to be harnessed into powerful messages that not only educate but offer immense value to your target audience. Your experience, your knowledge, your perspective – they make you unique. And it’s this uniqueness that we channel into your message strategy, making your message a magnet that attracts your ideal clients.
Human Connection in a Digital World
Scaling your message and reaching a larger audience can be accomplished many different ways. As my clients grow their business and their brand, they still value personal connections that leave a lasting impact – whether it’s speaking at conferences, hosting gatherings (online or in person), or event sponsorships with promotional and experiential booths. Together, we’ll maximize your reach and impact by intertwining your offline and online channels.
Harmony in Message,
Method, and Messenger
In this fast-paced digital era, there’s a universe of channels to choose from. The power of a message is not just in its content, but also in its delivery. Too often, people falter in their thought leadership because they’re trying to fit into a mold of what they “should” be doing. The truth is, in this age of endless possibilities, your influential strategy should fit you, not the other way around.
The key to a successful messaging strategy is alignment – the message, the method, and the messenger must be in harmony. We’ll create a multi-channel approach that aligns with your strengths, gets noticed, and resonates with your target audience.
Let’s turn your wisdom into influence, and your influence into scalable results within your industry.
Applications for Message Strategy Consulting
- Crafting engaging & lead-generating speeches
- Innovative planning & tactics for event sponsorships
- Strategies for post-event engagement & follow up
- Organizing impactful client appreciation events
Sales Funnel Optimization
- Improving sales conversations & processes
- Implementing cross-promotional email sequences
- Empowering teams to deliver consistent messaging across all stages of the sales funnel
Thought Leadership Endeavors
- Refining signature content & I.P.
- Crafting lure pieces & automated funnels
- Book development & marketing strategies
- Developing on-demand videos, courses, & training programs
- Conducting strategic podcast outreach
- Conducting outreach & collaborating with local businesses, associations, publications, & influencers
Multi-Channel Online Marketing Strategies
- Utilizing multi-platform editorial calendar strategies & tools
- Creating organic & paid campaigns
- Optimizing online interactions
Advantages to Message Strategy Consulting
A well-crafted message strategy helps you stand out from your competitors, highlighting your unique insights and experiences.
In-depth ideal client avatars effectively ensures your message is captivating and resonates with your target audience, generating qualified leads.
With a clear message strategy, you can maintain a consistent voice across all platforms and engagements, reinforcing your brand identity.
How the Process Works
A Word from Sharí Alexander
Our message strategy process begins with clarity—a deep understanding of your message, your target audience, your brand, and the key players in your message strategy. Whether you’re a solopreneur or leading a lean, mean team, we dive in to learn about your unique audience and needs.
We then run an audit that compares your current approaches to your endgame goals. I assure you, this isn’t a stern examination but rather an enjoyable exploration. This audit helps us to understand where you currently stand and to identify any gaps or opportunities that may exist.
Then, we move into the strategic development phase. Here we craft strategies that align with your goals and strengths to leverage the most effective outlets to communicate with your. Our approach is comprehensive, combining both interpersonal approaches with online strategies for scalable solutions that maximize your reach and impact.
We understand that every business has different needs and capacities. Some require a high-level roadmap that can then implemented with internal teams, while others are looking for a partner who can execute on the strategies created. Regardless of your needs, my team and I here to serve, dedicated partners to helping you and your message succeed.