Articles & More
by Sharí Alexander
Three Essentials for a Successful Thought Leadership Strategy
Thought Leadership is a unique approach to content marketing that focuses on establishing your and your brand as an authority in your industry. While there are similarities between Thought Leadership and Influencer marketing, there are also key differences that set...
Thought Leadership vs. Influencer Marketing: Choosing the Right Communication Strategy
Are you confused about the differences between Thought Leadership and Influencer Marketing? It’s a common mistake to assume that they are the same thing, but they are actually two distinct models with different communication strategies. In this article, we will break...
How to Use Your If’s Responsibly
This time of year, we all become time travelers. Faster than the speed of light, one's mind can bounce to what was, and then jump to what could be. It's an emotional mixed bag. Remembering, savoring, regretting, grieving, celebrating. Looking back helps us learn from...
How to Request Time to Think: Phrases for When You Don’t Know How to Respond…Yet
Part of being an influential communicator is knowing the difference between responding versus reacting. A reaction stems from assumptions, subconscious communication habits, and unexamined emotions. A response is the result of reflection and consideration of multiple...
Sharing The “Darker Side” of Entrepreneurship: A Simple Technique for Sharing Struggles
Entrepreneurs often feel pressured to put on an everything-is-awesome persona. When asked, How’s business? entrepreneurs commonly respond with, “Everything is awesome!” Business owners have a compulsion to put a positive spin on everything. After all, they are their...
Imposter Syndrome, Leadership, & Marketing: How to Step Up When You’re Uncertain
Business owners of all types are expressing hesitations and concerns about how to properly approach their marketing right now. You probably can relate. They’ve shared things like: Finding it difficult to express positivity when fighting your own worries and fears...
The “OMG!” Productivity & Creativity Habit I’m LOVING
In my 30s I've come to realize that many of the practices and principles of artists can and should be applied to business - and life, for that matter. I started my business in my 20s, and man, oh, man I wish I would have realized this sooner because I feel as though I...
Thought Leadership Mind Games: Common (Yet Hardly Ever Talked About) Struggles in Content Marketing
Right now, everyone is (or should be) leveling-up their online content strategy - especially industry thought leaders. Of course, … easier said than done. After years of helping entrepreneurs with influential thought leadership, I’ve seen the common mistakes business...
